The importance of CRM marketing in online shops

We could say that Customer Relationship Management (CRM) is one of the most important tools now for digital marketing. What’s it about? Well, this is about the relationship with the client, a relationship of business strategies and practices aimed at the client. This is where data like address, name, and phone number are stored as well as every other type of interaction with the brand. Investing in a robust CRM platform can be the basis for success in your project. Let’s look at the role CRM marketing plays in online shop.

What does a CRM marketing platform do?

-Constantly track and manage information on clients.

-Intelligently retrieve customer emails

-Simplifies repetitive tasks so that you can make lead generation more effective

-Provides instant recommendations and insight

What are the advantages of using CRM in online shops?

The main advantage is that CRM marketing will always streamline processes, saving the manual work of looking one by one through clients. It will help to even improve the sales in your shop, as it’s in charge of optimising leads generation and the company will start to grow.

One of the other big advantages of using CRM in an online shop is that their conversations will always be personal, meaningful, and updated and this always makes for satisfied customers.

Types of CRM – discover which works best for your company

There are two types of CRM, a physical version, that is managed directly by the company, that’s to say, a physical server, better known as CRM On-Premise, has the software on a computer or server where it’s managed.

The second is Cloud-based CRM, and this refers to the same platform, but it’s stored online and does not need any equipment installed. With CRM based on the cloud, the only equipment you need is access to the login page from anywhere, at any moment and from any browser through any device or through the cloud app.

Nowadays, companies are going for the second option for carrying out CRM marketing actions, as in this way, you can access the tool any time 24/7 and you can login from any place on any device, no need for physical equipment and this online platform updates automatically.

To conclude, CRM tools make companies more efficient, save time and work. A brand will always have the goal of increasing sales, segmenting users, and assisting clients personally and a CRM tool is the best way to do this. Plus “Salesforce customers report a 43% increase in ROI* in marketing with the use of CRM”. So, there is no doubt that CRM marketing is the best way to optimise the work for any brand.