Smart bidding

We’ve always known that new tools appear each day in the world of digital marketing to help us optimise, increase sales, reach more users etc. That’s why today we’re talking about an option in the marketing world that can do all this. We know that in order to have good positioning you need a good SEO strategy, reinforced with a good SEM strategy.

What is Smart bidding?

Google defined Smart Bidding as “subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction”.

Smart bidding helps large algorithms take charge of programming campaigns, being such a powerful tool, it helps optimise results, from increasing visibility online to a website’s views, all the way to more conversions with CPA goals or increasing ROI.

Advantages of using Smart bidding

• You save time: Smart bidding optimises processes that implement campaigns and track them, so you save a lot of time compared to carrying it out by hand. This time can also be invested into other brand strategies.
• Better campaign results: It maximises click-through, reduces CPC and improves ROAS. “A case study found that a fully automated campaign can increase ROAS by 49% and generate 57% more conversions.
• Positioning: The use of this tool allows us to show an advert above our competitor’s and allows us to set the percentage of times we want it to appear in front of theirs.
• Access to advanced learning: Advanced learning algorithms can provide more specific results by evaluating variables that could not be done manually, helping, for example, to calculate different CPCs and the effects they could cause.

Why automatic bidding is useful

Smart bidding was born out of the need to improve Google campaign results by making them more precise, thus making it possible to search for results automatically and not manually all of the time. With the information gathered from users and search history, it becomes a very powerful and useful advertising tool.

In addition, there are different types of strategies in Smart bidding, but before applying any of these it’s very important to initially have a goal. Those goals can include: an increase in sales and potential customers or an increase in profits. Depending on the goal, you should use the type of strategy you want.

And after learning more about this tool, why not use it?