analyse and streamline processes Analyse the data collected benchmark better know you competition better know your target Choose your KPIs and start analysing compare different departments comparison as evaluation Competitive competitive method comprehensive analysis defined roles extensively analysing your competitors external benchmarking Functional Highlight the competitors you want to study how do you actually do it? how to benchmark improve your strategy integral benchmarking Internal many different brands Marketing organic positioning our brand with our main competitors Put a team together Spot any room for improvement The benefits can change Types of benchmarking what a benchmark what is benchmarking what type of benchmarking you want to do