The technology which wins the hearts of consumers

It’s impossible to deny the importance and relevance of advertising in our economy and in our lives in general. It’s the main source of funding and income for the majority of things that we consume, both tangible products and things we love.

As an example, what would become of the sport we love if the advertising income received by our favourite teams ceased to exist? Income which enables them to access the best players in the world, impacting the club’s brand and resulting in a better economic and sporting performance.

Advertising and marketing are one of the biggest driving forces in our economy, as well as being necessary for companies who want their products to take their place in consumers’ homes.

Furthermore, the world is constantly evolving, with technological evolution playing a big part in leading this. Better cars, better medical equipment, better communication devices, etc.

If we focus on communication, technological evolution over the last few years has been significant. We have access to much more information in a simple and structured way, we can interact with our family and friends in real time in almost limitless ways (text, image, video, voice…) and with little importance given to where we are located at the time.

And what would advertising and marketing be without communication between brands and consumers?

As the world becomes more digital, marketing, with the help of technology, has also taken great leaps forward in this respect.

Automating processes and identifying the interests of consumers to ensure more relevant communication is now a reality, and this is changing the paradigm of how to channel brands’ marketing budgets.

However, though we focus on explaining the benefits of automation technology for brands’ marketing, very infrequently do we focus on and analyse the benefits for consumers.

Here at ROI UP Agency we have developed, with the help of experts in technology, marketing, and data, and always with a consumer vision, DAAS Suite, which combines automation, marketing, and data to be relevant and beneficial for users. Because, if we focus on consumers and look after them, then our clients – the brands – become relevant and obtain results.

Our 360˚ vision and service for our clients now includes DAAS Suite, a platform specifically designed to be relevant to the consumer and provide brands with a way to be what they have always wanted to be: important for their customers.

We are dedicated to helping consumers by transforming advertising into quality content which is relevant to their tastes. Because we are consumers too. That’s why we have created this tool – so that users have what they need.

We live in a world which is full of opportunities and every day is a challenge.

Now, brands have a partner which thinks about their customers.