What are long-tail keywords?

Long-tail networks are longer and more specific keywords that users tend to use more around the time of purchase. A priori, they may seem counterintuitive, but they can be a great asset if you know how to incorporate them into you marketing strategy.

Let’s see an example of long-tail keywords: Your company is a shoe shop. Most likely, your web page is not at the top of an organic search when people type “shoes” since there is too much competence in that sector. Even so if you consider there are vendors that are larger and older than you.
However, if your specialty is, for example, “leather ankle boots with heels”, then, it is a good idea to use that as a long-tail keyword. This way, it will be a bit easier for users looking for this specific item to find your website and, thus, know your other products.
 

Think about it: If someone googles the word “shoe”, it is likely they are not looking to buy. However, if they look for “lady’s black leather boots”, then they know exactly what they need, and if they find the right solution, they might just buy them then and there.
 
It is true you will attract less traffic with long-tail keywords than with more common keywords, but the traffic you do attract will be more useful, focused on results.
 
By incorporating long-tail keywords to your strategy you will establish more precise communication pathways between your business and the customers in the cloud looking for exactly what you can provide.