Definition and uses of lead nurturing

Everything you need to know about Lead Nurturing

Wait a minute, Lead… what?

Lead nurturing, in simple terms, is the strategic process of building relationships with your leads, all with the end goal of converting them into actual clients.

The sales department, on occasion, is in charge of sharing valuable content with the lead, staying in touch, and gathering more information on that lead to understand how the company can fit their needs through their products and services.

Lead nurturing is crucial for making sure that the brand stays “top of mind” for potential customers and prolonging conversations that mean for future conversions.

Let’s get into the details

There are studies which show that over half of the leads you receive are not ready to make purchasing decisions. However, it’s interesting to note that companies with effective Lead Nurturing strategies can encourage up to 50% more leads to buy.

Want to know something even more interesting?

Leads that have gone through the nurturing process tend to spend more than leads who haven’t. Thus, these nurtured leads improve your marketing plan’s profitability.

Last but not least: around 79% of people visiting your website will never finalise a purchase. The reason? Having no Lead Nurturing plan that helps those who are still on the line about their purchase.

So, what are you waiting for? Go and create your Lead Nurturing plan for your company!