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Glossary

What is the bottom of the funnel (BoFu?)

Escrito el 14 de May por DAAS Suite

We explain the last stage of the conversion funnel in digital marketing and why it’s important for leads.

BOFU Bottom of the Funnel cold lead conversion funnel engagement funnel hot lead lead loyalty MOFU product retargeting strategies sales funnel TOFU value website

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Glossary

Definition and uses of lead nurturing

Escrito el 26 de February por DAAS Suite

We explain what lead nurturing is in the digital world, offering interesting stats and how it can help you in your digital marketing plan.

actual clients future conversions information lead lead nurturing leads leads to buy Marketing marketing plan’s profitability needs nurturing nurturing process purchase sales department valuable content website

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