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Glossary

What is the bottom of the funnel (BoFu?)

Escrito el 14 de May por DAAS Suite

We explain the last stage of the conversion funnel in digital marketing and why it’s important for leads.

BOFU Bottom of the Funnel cold lead conversion funnel engagement funnel hot lead lead loyalty MOFU product retargeting strategies sales funnel TOFU value website

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Glossary

WHAT IS THE MIDDLE OF THE FUNNEL (MOFU)?

Escrito el 30 de April por DAAS Suite

This article reviews the conversion funnel stages in digital marketing and we explain the importance of the second stage, or MOFU.

BOFU conversion funnel digital marketing funnel middle of the funnel MOFU product retargeting social networks TOFA Top of the funnel unbound marketing

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