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Glossary

What is the engagement rate?

Escrito el 18 de June por DAAS Suite

In this post, we explain what the engagement rate is, it’s role in marketing and how to measure it and improve interaction with clients.

algorithm conversion funnel engagement engagement rate Facebook impressions Instagram interaction rate interactions Marketing marketing strategy optimise organic post paid post reach segmentation social media Twitter

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Glossary

What is the bottom of the funnel (BoFu?)

Escrito el 14 de May por DAAS Suite

We explain the last stage of the conversion funnel in digital marketing and why it’s important for leads.

BOFU Bottom of the Funnel cold lead conversion funnel engagement funnel hot lead lead loyalty MOFU product retargeting strategies sales funnel TOFU value website

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