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Glossary

What is the lead scoring?

Escrito el 25 de June por DAAS Suite

We tell you what the lead scoring is, its relationship with inbound marketing and how it can collaborate with lead nurturing.

buyer consumer conversión database inbound marketing lead lead nurturing lead scoring loyalty Marketing persona predictive scoring product purchase purchase process retrospective scoring sale sales funnel scoring type social networks website

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Glossary

WHAT IS THE MIDDLE OF THE FUNNEL (MOFU)?

Escrito el 30 de April por DAAS Suite

This article reviews the conversion funnel stages in digital marketing and we explain the importance of the second stage, or MOFU.

BOFU conversion funnel digital marketing funnel middle of the funnel MOFU product retargeting social networks TOFA Top of the funnel unbound marketing

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