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Glossary

Importance of Storytelling in Brands

Escrito el 29 de October por Natalia Ortiz

In this post, we go over everything about storytelling in digital marketing and give you some ideas to create convincing stories.

brand buyer persona content digital marketing experience exposure time familiarisation Good story or storytelling message platform story Storytelling strategy tell a story theme user

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Glossary

The role of SEO in Digital Marketing

Escrito el 15 de October por Carlos Corral

We explain what SEO (search engine optimization) is, its features, categories and how it’s different to SEM.

brand content conversions digital marketing engagement Google keywords links optimization optimized pages paid content popularity positioning Search Engine Optimization search engines SEM SEM (Search Engine Marketing) SEO SEO strategy SEO White Hat social media strategy URLs user experience virtual search engines web positioning webpage website

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