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Glossary

What is the lead scoring?

Escrito el 25 de June por DAAS Suite

We tell you what the lead scoring is, its relationship with inbound marketing and how it can collaborate with lead nurturing.

buyer consumer conversión database inbound marketing lead lead nurturing lead scoring loyalty Marketing persona predictive scoring product purchase purchase process retrospective scoring sale sales funnel scoring type social networks website

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Glossary

What is the bottom of the funnel (BoFu?)

Escrito el 14 de May por DAAS Suite

We explain the last stage of the conversion funnel in digital marketing and why it’s important for leads.

BOFU Bottom of the Funnel cold lead conversion funnel engagement funnel hot lead lead loyalty MOFU product retargeting strategies sales funnel TOFU value website

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