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Glossary

The role of SEO in Digital Marketing

Escrito el por Carlos Corral

We explain what SEO (search engine optimization) is, its features, categories and how it’s different to SEM.

brand content conversions digital marketing engagement Google keywords links optimization optimized pages paid content popularity positioning Search Engine Optimization search engines SEM SEM (Search Engine Marketing) SEO SEO strategy SEO White Hat social media strategy URLs user experience virtual search engines web positioning webpage website
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Glossary

What is the UTM?

Escrito el por Carlos Corral

We tell you what UTM means, its features and components and how it can help you monitor and improve your digital campaigns.

add all UTM parameters Campaigns convenience digital marketing digital marketing campaign Digital Marketing campaigns email marketing campaigns experience follow up free tools links monitor Monitoring traffic results shorteners social networks tools URL UTM (Urchin Tracking Module) UTMs website websites
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